Turn Craft Fair Conversations into Loyal Subscribers

If you’re looking for a fun and effective way to grow your newsletter, look no further than your local craft fair or farmers market.

 

These events are full of vendors who love exposure, shoppers eager to discover new things, and opportunities for you to build community while adding subscribers.

 

Start by simply walking through the fair with your phone or camera. Stop by the booths, ask the vendors about their merchandise, and take a few photos.

 

People love to talk about their creations, and when you mention that you’re gathering material for an upcoming newsletter article about the event, their eyes light up.

 

It’s the perfect time to let them know you run a local newsletter that helps promote crafters and small businesses.

 

Once you’ve built a little rapport, offer them the chance to join your list right on the spot.

 

You can easily hand them your phone to sign up, but I’ve found an even better method: press-pass style cards.

 

I designed mine in Canva, printed them at 5x7 size, laminated them, and attached lanyards.

 

On each card is a bold QR code. Vendors and shoppers can pull out their phones, scan the code, and instantly subscribe while you’re chatting.

 

Not only do these cards make you look professional, but they also save time and create a smoother experience for the people you meet.

 

You’ll be surprised how quickly your list grows once you start using them.

 

So next time you’re at a craft fair, don’t just shop, connect.

 

Share the value of your newsletter, give vendors the spotlight they deserve, and watch your readership expand, one friendly conversation at a time.